The South Sydney Rabbitohs are proud to announce their partnership extension with Australian sportswear company, Classic Sportswear, until the end of 2030, reaffirming a collaboration that has been integral to the Club’s success over the past 4 years.

This exciting announcement means Classic will continue to deliver high quality and industry leading club apparel that reflects the Club’s pride and heritage. This ensures that our Members, fans, players and staff will continue to enjoy premium merchandise that embodies the spirit of the Rabbitohs.

The extended agreement will see Classic Sportswear continue to provide cutting-edge and innovative technology in its apparel, allowing the Club to strive towards further success in the future, and allowing Members to represent their club.

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This further solidifies both the Rabbitohs’ and Classic Sportswear’s commitment to junior Rugby League and the development of the next generation of Rabbitohs players, with Classic continuing to provide the Rabbitohs junior league with on field apparel, competition wide.

Classic Sportswear CEO, Ross Smart, said his organisation is very excited to be extending their partnership with the Rabbitohs.

“In this, Classic’s 90th year, we are enormously grateful that a club of the stature and prestige of South Sydney has become our first signing out to the year 2030.

“The Rabbitohs have a history that is without peer in the NRL, and the fan base to match.

Classic Sportswear CEO, Ross Smart

We have loved every moment of our partnership. We have walked side-by-side in times good and bad, from NRL and National State Championship grand finals, to when we all stood as one out of respect for the great John Sattler, wearing our modern take on his famous premiership jersey"

“These are moments that live long in the collective memory, and we look forward to creating many more moments together in the years to come.

“On behalf of everyone at Classic, I would like to thank the Owners, Board of Directors, CEO Blake Solly, CCO Shannon Donato, head coach Wayne Bennett, the players and staff for the resounding vote of confidence in what we are building together.”

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Rabbitohs CEO, Blake Solly, expressed his gratitude and enthusiasm for the extension, highlighting the unwavering commitment Classic Sportswear has provided to the Rabbitohs.

“We acknowledge and celebrate the work and support that Classic has provided to the Rabbitohs in what has been a successful first four years of the partnership,” Mr Solly said.

“Classic have been outstanding partners – working hard to create great apparel that our Members and fans love to wear. Their efforts to get the Sattler jersey produced so quickly for the players to honour John’s legacy was remarkable. The Club is excited to work with Ross and his team at Classic to create more memorable moments for Rabbitohs Members and fans.

“Classic’s commitment to innovation and providing high quality apparel to players, staff, Members and fans has provided the groundwork for a strong partnership until at least the end of 2030.”

To learn more about Classic Sportswear, please click here.

To purchase the latest Rabbitohs merchandise produced by Classic Sportswear, please click here.

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